We Do Care — supporting clinicians since 2007

Leading healthcare innovation and growth

Advancing patient care, market insight and digital excellence across the Middle East and Asia.

Boosting businesses

Four services, one objective

At ICG we drive transformative healthcare solutions through expert market analysis, strategic consulting, business expansion and the installation and support of every device we supply. Our mission is to improve efficiency, improve patient outcomes and help shape the future of healthcare in the region.

01

Market survey

Implementing market surveys in the healthcare sector requires a systematic approach to ensure the data collected is accurate, relevant and actionable. We design the study around the decision you actually need to make.

  • Sizing and segmentation for a defined territory or specialty
  • Competitor, pricing and tender landscape review
  • Interviews with clinicians, procurement and distributors
  • Findings delivered as a decision, not just a dataset
02

Consultation

Implementing a consultation service in the healthcare industry involves several key steps to ensure effective and personalised care. We advise across the whole path a product or service takes into a market.

  • Route-to-market and channel strategy
  • Registration and regulatory pathway guidance
  • Clinical adoption and training planning
  • Intellectual property counsel and protection strategy
03

Device software & integration

The software comes with the equipment — it isn't a separate project. When we supply a device, we install and configure it, connect it to your hospital systems where the device supports it, and train the people who will use it.

  • Installation and configuration of the device software
  • Connection to hospital systems (HIS / LIS) where the device supports it
  • Hands-on training for clinical and technical staff
  • Technical support and updates after installation
04

Business development

Implementing business development in the healthcare industry involves a strategic approach to expand services, enhance patient care and increase market presence — executed through our regional network.

  • Distributor identification, vetting and appointment
  • Strategic alliances and partnership structuring
  • Territory expansion planning across ME and Asia
  • Commercial performance review and course correction
How we engage

A straightforward way to start

Most engagements begin with a short scoping conversation. We would rather understand the problem properly than send a generic proposal.

  • 1. Scoping callTwenty to thirty minutes on your objective, market and timeline.
  • 2. ProposalA written scope with deliverables, timeline and cost — no surprises later.
  • 3. DeliveryFieldwork, analysis or build, with regular checkpoints rather than one final reveal.
  • 4. Handover and supportFindings, documentation and the follow-through to act on them.

Let's look at your market together

Tell us where you want to grow and we will tell you honestly what it will take.